Thunderbird School of Global Management
Latest posts from the field
Jul 27, 2015The CampoReal team had the chance to see the many neighborhoods of Bogotá last week. As in the initial part of the project plan at CampoReal, last week was dedicated to market research throughout the city. This included observations of consumer behavior at more than 15 different supermarket chains, as well as online survey distributions. TEM lab consultants asked the Thunderbird Colombia Facebook group to participate and spread the word to obtain various demographics in the dataset.
Jul 27, 2015The team was prime for adventure this week as we took off for Mandalay with Winrock Technical Officer, Dr. Thet Khaing (TK), to consult with the Mandalay Livestock Federation. The Mandalay Livestock Federation is one of the regional associations under the umbrella of the Myanmar Livestock Federation and is focused on farmer training and advocating for support for the domestic industry. Moreover, the organization works to provide stability to a market that is besieged with price fluctuations caused by cheap meat imports and price wars waged by the multinationals that control the market.
Jul 24, 2015For most global citizens, Colombia IS coffee. It is easy to imagine a coffee drinking culture that idolizes a good brew and socializes around it. As a matter of fact, Colombians do drink coffee (which is locally known as tinto) and are proud of the crop that identifies them around the world. This past weekend, thanks to the insistence of their colleagues, Alina and Ana visited the Coffee Axis or Eje Cafetero; specifically, the Department of Quindío and the towns of Armenia and Salento.