Thunderbird School of Global Management
Latest posts from the field
Aug 04, 2015Last week both teams spent much time on collecting and analyzing market research. The team also had to opportunity to meet with some of the Emprende Pais employees, catching them up on the work each team has carried out thus far. Alina and Ana also had the opportunity to visit the CampoReal plant, check out Jessica and Caroline's office space and participate in a brainstorming session with other employees. This week, the CampoReal team plans to visit Alina and Ana at Fruandes to do the same.
Aug 03, 2015This past week, the team finally got the chance to see some of the livestock production facilities that it has come to help support.
Jul 27, 2015The CampoReal team had the chance to see the many neighborhoods of Bogotá last week. As in the initial part of the project plan at CampoReal, last week was dedicated to market research throughout the city. This included observations of consumer behavior at more than 15 different supermarket chains, as well as online survey distributions. TEM lab consultants asked the Thunderbird Colombia Facebook group to participate and spread the word to obtain various demographics in the dataset.